Introducing: the KEDGE students guest blog series

For the first time since the inception of this blog, I’m going to host not only one guest blogger, but  15 of them!

What?

As a professor at KEDGE Business School in Bordeaux, France, and I am teaching on the digital marketing specialisation in our Msc programme. Within our “digital customer experience”, course kicking off today, I’m inviting my students to contribute to this blog with a guest post each.

Why?

It think it’s important for a future marketer to learn to produce quality content for a vast audience. It’s also part of a student’s job to articulate critical ideas and be able to share them convincingly. The point of this series of guest posts is getting the students out of their zone of comfort and providing them a friendly, yet professional outlet to do so.

How will it work?

Student will write on a topic of their choice, related to customer experiences. I’ll post the work and they will then promote it.  At the end, they will peer-assess each other’s work and this will count toward their final grade.

I am really excited to see their output and share it with you, which will come out in March and April.

Stay tuned for 15 insightful, smart and fresh posts from my students! They’ll be waiting for your support and tons of shares and comments to get their grades up, so watch this space!

Photo credits: huffingtonpost.com