Introducing: the KEDGE students guest blog series

For the first time since the inception of this blog, I’m going to host not only one guest blogger, but  15 of them!

What?guest blogger blog blogging contribution marketing

As a professor at KEDGE Business School in Bordeaux, France, and I am teaching on the digital marketing specialisation in our Msc programme. Within our “digital customer experience”, course kicking off today, I’m inviting my students to contribute to this blog with a guest post each.


It think it’s important for a future marketer to learn to produce quality content for a vast audience. It’s also part of a student’s job to articulate critical ideas and be able to share them convincingly. The point of this series of guest posts is getting the students out of their zone of comfort and providing them a friendly, yet professional outlet to do so.

How will it work?

Student will write on a topic of their choice, related to customer experiences. I’ll post the work and they will then promote it.  At the end, they will peer-assess each other’s work and this will count toward their final grade.

I am really excited to see their output and share it with you, which will come out in March and April.

Stay tuned for 15 insightful, smart and fresh posts from my students! They’ll be waiting for your support and tons of shares and comments to get their grades up, so watch this space!

Photo credits:


Join the discussion and tell us your opinion.

February 19, 2016 at 9:04 am

Way to go Lau! Looking forward to reading their posts

February 19, 2016 at 9:09 am
– In reply to: Lolly

Thanks Lau! I hope they’ll enjoy the process:)

Haitham Al-Sheeshanyreply
February 19, 2016 at 9:29 am

Very good idea


February 19, 2016 at 9:44 am
– In reply to: Haitham Al-Sheeshany

Thank you! They are coming end of next month; keep your eyes peeled 🙂

Guest blogger series (1) – The Phygital customer experience – Dr. Laurence Dessartreply
April 6, 2016 at 7:54 am

[…] I last told you about the project, the students have been working hard on their post, also receiving expert advice and coaching from […]

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