Our purpose

Our goal is to share knowledge and insight into the fields we are passionate about: marketing and digital transformation.
We produce applied and academic research, training programmes and courses, and help companies in their B2C & B2B digital and marketing challenges

Team members

Dr. Laurence Dessart

I am a marketing professor at HEC, Management School of the University of Liège. As a professor, my main activities are teaching and research, and my areas of expertise are digital marketing, consumer behaviour and brand management.

Passionate about marketing and consumption, I like to write about current marketing topics. I balance the consumer and manager point of views, often with a branding twist. I also share insight from my research projects, and tips on how to do research.

Before working at HEC Liège, I was professor at KEDGE Business School in France, and did my PhD at the University of Glasgow.

David Verbustel

I’m a digital transformation consultant and guest professor at KEDGE Business School in France. As a consultant, my main areas of expertise are digital marketing and transformation. I also specialize in fast prototyping, agility, lean management, and product management.

I’m obsessed with simplicity and performance and I’m confortable in highly challenging environments. Passionate about startups, I like to write about success and failure. As an active member of the digital ecosystem, I enjoy to give back to the community and provide advisory to startups.

Having launched several companies, I use this expertise to serve small and large organizations. I got a masters’ in business engineering, with a major in entrepreneurship and innovation at the Louvain School of management UCL.