Our purpose

Our goal is to share knowledge and insight into the fields we are passionate about: marketing and digital transformation.
We produce applied and academic research, training programmes and courses, and help companies in their B2C & B2B digital and marketing challenges

Team members

Dr. Laurence Dessart

I am a marketing professor at HEC, Management School of the University of Liège. As a professor, my main activities are teaching and research, and my areas of expertise are digital marketing, consumer behaviour and brand management.

Passionate about marketing and consumption, I like to write about current marketing topics. I balance the consumer and manager point of views, often with a branding twist. I also share insight from my research projects, and tips on how to do research.

Before working at HEC Liège, I was professor at KEDGE Business School in France, and did my PhD at the University of Glasgow.