I am a marketing professor at HEC, Management School of the University of Liège. As a professor, my main activities are teaching and research, and my areas of expertise are digital marketing, consumer behaviour and brand management.
Passionate about marketing and consumption, I like to write about current marketing topics. I balance the consumer and manager point of views, often with a branding twist. I also share insight from my research projects, and tips on how to do research.
Before working at HEC Liège, I was professor at KEDGE Business School in France, and did my PhD at the University of Glasgow.